MUMBAI: Lintas India‘s Karishma Initiative (KI) has won the media buying and planning business of Almond Board of California in India.

A multi-agency pitch was called for, involving four more agencies.
 
Karishma Initiative CEO NP Sathyamurthy said, “Promoting Almond is a very challenging and exciting opportunity, especially given the regional skews, category perceptions and seasonality of consumption."

The Modesto, CA-based company has no plans to move its creative duties in India from Adept Media.
 
“Karishma Initiative team will partner with Almond Board of California and its creative agency in India to deliver superlative and effective consumer engagement solutions,” Sathyamurthy added.