Karishma Initiative appoints Amita Karwal as EVP

MUMBAI: Lintas Groups‘ recently launched media service agency Karishma Initiative (KI) has appointed Amita Karwal as its executive vice president.

She will be heading the Delhi unit and will report to Lintas Media Group Mumbai president and COO and KI CEO NP Sathyamurthy.

KI has already bagged Rs 5 billion worth of business, including the UAE-based Etisalat DB account, and is targeting a similar amount within the next two quarters in Delhi and Mumbai.

"I am looking forward to being back in the buzz and excitement of a new media agency on the prowl, and am of the belief that the combination of our worldwide network and tools and indigenous relationships will help us bring in early success," says Karwal.

Lintas Media Group chairman and CEO Lynn de Souza says, "Karishma Initiative has been launched primarily to expand our offering to clients who work with a global template. The agency is headquartered at Mumbai, and has set up an office in Gurgaon. As of now, there are no plans to expand beyond these two centres in the first year."

Prior to this, Karwal worked with Initiative Media, Ogilvy, Zenith Optimedia, Reckitts, Spatial Access and R3.

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