MAM

Karbonn Mobiles gets title sponsorship of Champions League T20 for Rs 150 mn

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/11/01/karbon.jpg?itok=v6gcjWNX

NEW DELHI: ESPN Star Sports, the commercial rights holder of Champions League Twenty20, has got Rs 150 million from handset manufacturer Karbonn Mobiles which has come in as title sponsor of the 2012 edition of the tournament.

The value of the deal is almost the same as Nokia had paid last year but much lower than Airtel?s five-year deal for Rs 1.70 billion. Airtel had ended its title sponsorship deal after two years, realising that the Champions League Twenty20 (CLT20) event is yet to catch the fancy of the audiences.

As part of the new deal, Karbonn Mobiles will have rights to on-ground title sponsorship with all its entitlements. The tournament will now be called Karbonn Champions League Twenty20.

"We have paid Rs 150 million for the one-year deal," a source in Karbonn Mobiles said.

The handset manufacturer is also negotiating with ESS for broadcast sponsorship. Karbonn Mobiles chairman Sudhir Hasija said, "The association with CLT20 is a matter of great pride for Karbonn Mobiles and it gives us a platform to create constructive fan engagement and, thus, generate a buzz around the brand Karbonn and the Brand CLT20."

The handset brand is also the associate on-ground sponsor of Indian Premier League (IPL). Karbonn is currently on the negotiating table with BCCI on the deal which expired with season 5 of the IPL.

ESPN Star Sports is in negotiations to rope in other sponsors for the event. ESPN Software India managing director Aloke Malik said that the tournament this year is likely to draw in more viewership as there will be participation from four IPL teams and teams from Pakistan and Sri Lanka.

Karbonn will leverage CLT20 sponsorship by utilising the 360 degree communication mix with a focus on TV, print, digital and press.

For CLT20, Karbonn will extend the ?Karbonn Smart? brand extension offering new range of technologically advanced products along with a complete range of smart-feature phone segment as well.

The fourth edition of the Champions League Twenty20 will feature a total of 14 teams and 29 matches across four venues - Centurion, Johannesburg, Durban and Cape Town.

Karbonn Mobiles is looking at investing in sports properties beyond cricket such as hockey and boxing. "We have earmarked Rs 2 billion towards marketing this year," said Karbonn Mobiles managing director Pradeep Jain.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/dettol.jpg?itok=2EyrNXwJ
HUL top advertiser; Dettol enters top 5 in BARC week 32

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/sbi.jpg?itok=OOo52eAL
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/paytm_0.jpg?itok=Lv-c5eAZ
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/tyamaha.jpg?itok=hkoFhcZS
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/jonty.jpg?itok=9Sup3Jl_
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/UCB.jpg?itok=8WZWVqTC
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/money.jpg?itok=7KNzWnjT
Matrimony.com bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, Matrimony.com recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/mar.jpg?itok=jNxxH45I
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/RIVERS.jpg?itok=TaXS7yhM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories