Kantar extends contract with WNS for market research support services

MUMBAI: Business process outsourcing company WNS has renewed its contract with the insight, information and consultancy group, Kantar.

In the renewed contract, WNS will focus on further strengthening the market research operations center of excellence that delivers a range of market research operations, including survey programming, coding, data processing/management and charting.

The WNS team will also provide support for production and hosting of live interviews in market research through a team of application support professionals and drive significant productivity enhancements using Six Sigma and Lean expertise. 
Kantar Operations CEO Sharon Potter said, "We are delighted to extend our partnership with WNS. The company has a highly professional and experienced delivery team, which clearly understands our project goals and requirements. This has enabled us to realize significant cost efficiency and business value operationally."

WNS Global Services Group CEO Keshav R. Murugesh added, "We believe this reinforces our client‘s belief in our expertise and solutions. Over the last five years, WNS has helped Kantar build a strategic asset in the form of the Market Research Operations Center of Excellence. Both partners will continue to build on their capabilities to deliver world-class services that will help the Kantar Group to outperform. With our deep commitment towards ensuring operational and service excellence, I believe we should see further success in this relationship."

WNS delivers a range of business processes to support the market research industry, including survey design and management, data management, processing, presentation, report writing and high-end marketing analytics.

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