Playing on the theme ‘Beauty kare hairan, jeb par bhi asaan‘, the TVC has been conceptualised by Publicis Ambience.

Directed by Anand Iyer, the TVC revolves around a small town jethani who is visiting her parents for a wedding in the house. She gets shunted out into a neighbour‘s house to stay, while her ‘devrani‘ is given a hotel room to stay. The neighbour‘s house is painted with Nerolac Beauty Emulsion . The jethani is delighted and compares it with her devrani‘s hotel room.

Nerolac and Publicis Ambience retained the old Nerolac corporate jingle in order to drive brand recall.