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Kansai Nerolac launches campaign to encourage healthy homes

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NEW DELHI: Kansai Nerolac has launched a new brand campaign, ?No VOC No Gadbad?, that aims at educating consumers on the side effects of the VOC (volatile organic chemicals) in paints.

The threefold brand campaign that comprises TVCs, Print ads and direct outreach to the customers was unveiled this month and features brand ambassador Shah Rukh Khan, highlighting the importance of healthy living.

The campaign ?No VOC No Gadbad? was launched with the unveiling of the first of the two series TVC with brand ambassador Shah Rukh Khan saying there is more to look while choosing paint for your home - not just colours , designer looks and attractive designs.

The first part released on 10 September briefs consumers about the harmful effects of VOC paints and the likelihood of paint companies hiding the ill effects from the consumers. The second part of the TVC released on 25 September further talks about the VOC emission from the freshly painted walls and need of monitoring indoor air quality.

As a part of the campaign, Kansai Nerolac also introduced a nouvelle concept, where consumers and fans of Shah Rukh Khan could call him on 022 3310060 to seek details on healthier and safer paint and get connected to Nerolac home painting services and also acquire knowledge on the ill-effects of VOC. Consumers can also visit the website www.nerolachealthyhomes.com. Besides, Nerolac fans on the Facebook page will get regular posts on how to decorate their houses with healthier and safer paint.

?We have always encouraged healthy and safer living and with this campaign, we aim at educating the need for checking about VOC content while choosing paints, VOC in paints can be harmful. Also paints are not just choosing a colour or design it is a lot more than just beautification. This innovative concept aims at reaching out to the end consumers across strata be it the painters, Architect, Interior decorators and consumers. This further strengthens our brand commitment towards creating a safer environment and encouraging use of paints,? said Kansai Nerolac VP of marketing & sales (Decorative) Sukhpreet Singh.

During the painting process VOC get evaporated in the air causing health risks such as headaches, nausea, respiratory disorders, dizziness, and chest congestion, lung irritation, and burning sensation in the eyes, nose and throat amongst others.

Kansai Nerolac has been a pioneer in developing healthy and safer paints by introducing lead free paints and further making them low to zero VOC. Their water based emulsion products with NO VOC helps in safeguarding from ill effects of VOC," the company said.

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