MAM

Kansai Nerolac hosts strategic roadblock initiative across Star Network

MUMBAI: Star Network will showcase an exclusive three-minute commercial of Kansai Nerolac‘s 2010 campaign at 9.10 pm tonight. The campaign talks about the launch of its new range of eco-friendly paints.
 
The commercial has been specially created to be aired on Star Network and will only be seen across Star Plus, Star One, Star Gold, Star Utsav, Star Movies, Star World, Channel V, Star Jalsha, Star Pravah, National Geographic Channel & Fox History & Entertainment. 
 
Says Star India president sales Kevin Vaz, "Star Network enjoys the recognition of having a network of channels that appeals to and reaches out to a large and varied group of audiences with its wide and diverse range of entertainment options. In acknowledgement of this fact, Kansai Nerolac decided to launch their latest campaign on eco-friendly products ‘kuch change karein, chalo paint karein‘ with the Network that has the largest reach."
 
Adds Kansai Nerolac Paints decorative sales & marketing VP Anuj Jain, "Nerolac has initiated a movement in the paint industry by introducing healthy home paints and we are pleased to unveil it on the Star Network platform through this innovative road block. The road block at Star Network is a unique way for us to reach our consumers effectively and quickly. It is a real testimony of the considerable amount of innovation happening at the network."


Earlier, in September last year, FMCG major Hindustan Unilever (HUL) had blocked an entire day on the the Star and Zee networks for the HUL brands that not only brought in an advertising premium to the channels but also extreme exposure to the brands. As a result, HUL decided to repeat the roadblock, only across all the Star network channels, a month later in October.
 

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