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Kamal Oberoi to lead Quo in India

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MUMBAI: M&C Saatchi‘s former CMD Kamal Oberoi is going to head the India outfit of Quo Global, the consultancy company that specialises in travel, tourism and hospitality industries.

Oberoi has been appointed as chairman of the India business. Also, Caroline Rowe, former head of the hospitality practice area for PR firm Perfect Relations, has joined as managing partner. The first office of the company has been set up in New Delhi.

Quo Global CEO David Keen said, "I believe we have brought together a team of thinkers who share the Quo philosophy that brand culture defines every aspect of the customer journey, not just the logo and tagline."

Oberoi feels that the company‘s focus on the travel, tourism and hospitality industry is the USP. It can not be compared to any company which gives these services amongst other services as it won‘t be called focused.

"We are unapologetic about our complete concentration on what we believe to be an area of great excitement and potential in the coming decades. This will allow us to research, understand, and become experts in the hospitality, travel, and tourism sectors. We believe the very future of branding and communications is niche."

"As we specialise in these services across the world, there was a gap felt for such specialised unit in India. We have a rich heritage and such services will be a help to people across. We have started with one office in New Delhi. We plan to be present in multiple locations but at this point of time building up the right talent is most important. We have offices in London and Bangkok and the expertise there will help us set our base in India too," added Oberoi.

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