MUMBAI: Padma Shri actor-writer-director Kamal Haasan has agreed to do brand endorsements and has signed up exclusively with celebrity and talent sourcing and management firm Alliance Media & Entertainment for this purpose.

This marks a first in the actor’s nearly five decade long career which began when he started acting as a 3-year-old.

Alliance Media & Entertainment founder and MD Sunil Doshi said, “We shall soon announce which brand Mr Kamal Haasan will be endorsing. Mr Kamal Haasan is known for his ideals and principles, and needless to say, we shall advise him to pick a brand that fits with his values and stature, and will have a campaign to match.”

Haasan said, “I have signed up with Sunil Doshi’s Alliance Media because I believe it is India’s most respected talent management firm and is known to provide excellent strategic counsel to several top celebrities and personalities. I look forward to yet another first – that of brand endorsement - in my creative life, and to keep being able to do my bit for society.”

Revealing why Kamal Haasan has decided to go in for brand endorsement, Doshi said, “Kamal Haasan has certain plans for his work in social service, but is also unwilling to rely on external sources of funding those plans. Therefore, he feels that endorsements with leading companies and brands that have a strong commitment to society and causes would be an appropriate and independent means of fulfilling his vision.”