MUMBAI: Wholesale textile showroom Kalyan Silks has assigned its media mandate to DDB MudraMax.

The size of the account is pegged at Rs 250 million. The agency‘s Bangalore office will handle the account.

Kalyan Silks chairman and managing director T.S. Pattabhiraman said, "We are very happy to associate with DDB MudraMax as they are a well reputed agency and extremely trustworthy. Their client relationship is commendable. Most of the clients they are associated with have been so for a long time, which acts as a clear indication for their efficiency. We hope to have a mutual and fruitful association."

DDB MudraMax AVP and head Gopi Nair said, "We are immensely pleased to work with Kalyan Silks, who are one of the top players in the fast growing retail industry. Our team is committed to show the same consistency and results that has kept most of our clients delighted."

Kalyan Silks was launched in 1909 in Thrissur, Kerala. Over the years, the retailer has opened showrooms in other cities in the state like Cochin, Palakkad, Calicut, Kannur and Kottayam. Kalyan Silks launched its first store overseas in Karama, Dubai in 2011. Its present turnover is about Rs 6 billion per annum.

The brand has plans of overseas expansion which include opening showrooms in Sri Lanka, Singapore, Malaysia and in the Gulf region. On the domestic front, the showroom will begin operations this year at Thiruvalla, Thiruvananthapuram, Bangalore and Hyderabad.

DDB MudraMax (Engagement & Experience) provides multi-specialty expertise to help build brands and comprises 14 strategic business units under four disciplines - media, OOH, retail and experiential. Its clients include the likes of ACC, Aircel, Amway, Ashok Leyland, Asian Paints, Birla Sun Life, Hindustan Times, ITC, Johnson & Johnson, Kotak, L&T, LIC, Nirmal Lifestyle, Paragon, Pepsi, Reebok, Samsung, Standard Chartered Bank, Star, Tata, Titan, TTK Prestige, Uninor and Volkswagen.