MUMBAI: Kalyan Jewellers, one of India’s leading jewellery brands, kick started its Mother’s Day campaign by hosting social media influencers and bloggers at their flagship showroom in Andheri (W). The exclusive event witnessed many reknown social media influencers who visited the showroom with their mothers. As part of this unique initiative, the jewellery brand styled the mother-daughter duo with jewellery from their exquisite jewellery collections. The event concluded with a photoshoot where these lifestyle influencers chose a special piece of jewellery for their mothers. Through this collaboration with the bloggers, Kalyan Jewellers showcased the lavish, personalized and exciting customer experience that brand has to offer.

Celebrating #HerHeartOfGold the brand ambassadors Katrina Kaif, Shweta Bachchan Nanda and Prabhu Ganesan also marked their participation by taking to Instagram. On Instagram, the celebrities posted a picture of their mother with a short caption expressing their love, respect and affection towards their source of inspiration.

Kalyan Jewellers is parallelly running a contest on their social media pages where the brand has urged its followers can share heart touching stories about their mother is the first Lady of their life on the sidelines of this campaign. The lucky winners stand a chance to win exclusive gifts from Kalyan Jewellers.

As a result of this complete mix of activities and initiatives conducted by the brand this Mother’s Day, it is safer to say that the brand has successfully engaged with its target audience. This engagement has been able to successfully engage a larger audience and get them to speak about #HerHeartOfGold and share stories about the special bond they share with their mother.