MUMBAI: Sakal Media Group has roped in Kajal Malik to head its brand solutions cell.

Malik moves from Lintas Media Group where she headed the planning business of ITC foods.
 
Says Sakal Media Group MD Abhijit Pawar, "I believe Kajal with her expertise and ability will bring to life multiple opportunities for brands to engage with consumers in Maharashtra. Sakal is a credible paper and the association will deliver sustainable value for the brand. Sakal in the last 2 years has become the fastest growing Marathi paper. We would like Sakal to be a bridge between brands and consumers in Maharashtra."

Adds business head LS Krishnan, "Sakal Media Group have unique platforms to tap various TG be it kids, women,and youth to the other end of rural spectrum with "Agrowon" (the only agricultural daily in the country). We feel the potential has been hitherto underutilized by brands and therefore the decision to set up "Brand Solutions Cell" which would clearly understand the brand task and then create media opportunities from within the Sakal media group offering and at times beyond."
 
In her career spanning over 18 years Malik has been involved in strategic planning, media buying of various brand and media researches spanning across varied categories including FMCGs (ITC, Nestle, Dabur, Hamdard), consumer durables, automobiles and telecom among others.
 
Says Malik, "Today‘s fragmented market is driving most advertisers to find customized solutions to connect best with their consumers. This drive serves as an exciting opportunity to create brand window beyond the obvious. Sakal with its multimedia offering is a great platform to deliver in one of the most critical market - Maharashtra. It bring forth a creative media solution for various advertisers which I always enjoy being part of."