MUMBAI: JWT India has won the creative mandate of apparel brand Louis Philippe following a multi-agency pitch.

This win consolidates two of Madura Fashion & Lifestyle (MFL) brands, Louis Philippe and Van Heusen, under the same roof.

The account will be serviced from JWT‘s Bangalore office.

JWT India CEO Colvyn Harris said, "The business was awarded to JWT based on a strong strategic recommendation and a sharp point of view on positioning the brand in the competitive premium branded apparel market. This win deepens our relationship with one of our most admired clients and is testimony to the confidence they have in JWT. We are very proud of this win."

JWT Bangalore has been handling Van Heusen with sub brands like Van Heusen for Women and club wear offering V. for over a decade. Louis Philippe is another addition to the agency‘s roster of brands that include Nike, Lifestyle and Denizen (from Levi‘s) and Kingfisher.