JWT strengthens presence in Finland; acquires majority stake in Activeark Oy

MUMBAI: Continuing on its acquisition spree, global media communications giant WPP has acquired majority stake in Finnish digital ad agency Activeark Oy through its global agency network JWT.

Following the deal, Activeark?s staff of 80 people will merge with JWT Helsinki?s staff of 30 to become Activeark JWT Oy. The Activeark operations in the UK and India will also assume the new name.

Activeark Oy is a nine year-old full-service digital agency based in Helsinki and has operations in the UK and India.

JWT said in a statement that this is one of the most significant European acquisitions for JWT in recent history and will create a new brand for clients seeking an exciting proposition for their communication.

JWT Europe CEO Toby Hoare said, "This is a major step towards us achieving our ambitions in Finland. The merger catapults Activeark JWT to a top three marketing agency in Finland and brings together a respected global, well-established brand expert with a leading, fast growing, digital marketing agency. We know we will do great and exciting things together as one team."

According to the new structure, Activeark Markus CEO Hakala will become Activeark JWT Oy CEO, while JWT Helsinki MD Jean Gallen will be chairman of the Board and will operatively be in charge of client service. Activeark founder Robin Bade will be responsible for development and overall quality of the service offering and all the current owners of the digital agency will continue in their operational positions.

Hakala added, "The merger is a natural answer to client requests and needs. It?s time to stop talking about digital and traditional roles. Consumers? media consumption is rapidly and constantly changing, and brands need to cope with this to survive. In our new set-up we will be able to deliver customer experiences in all channels, both online and offline."

Bade added, "Market change requires transformations at the agencies. I believe we are now in a strong position to provide holistic business solutions to our clients and to design superior experiences for consumers. I am therefore delighted for us to join such a network as JWT and together build a story around our complementary skills."

Latest Reads
Bathsense launches new campaign with Rajkumar Rao

Bathsense is a creation from Asian Paints, and represents the brand’s first complete bathrooms offering in the bath category. Bathsense is a collection of exemplary bath fittings and sanitaryware products that aims to simplify the user’s bathroom life with a host of truly unique features. Coming...

MAM Media and Advertising Ad Campaigns
Gillette launches new MACH3 START with Hardik Pandya

Joining the MACH3 Turbo and MACH3 original is Gillette’s newest launch - the MACH3 START. Marking the 20th birthday of MACH3, Gillette has specially designed this new razor with its first-ever 360° aqua-grip handle which entails the understanding of the needs and the problems of younger guys who...

MAM Marketing Brands
Reliance Jewels launches digital campaign for Diwali

With the arrival of festive season, Reliance Jewels has geared up with exceptional Dhamaka offers along with a string of services and benefits for the festive shopper. In addition to discounts, Reliance Jewels is also celebrating the joy of ‘Jab Dil Chahe Diwali Moment’ with its latest digital...

MAM Media and Advertising Ad Campaigns
Barbie's new campaign says 'You can be anything'

The iconic doll brand from the house of Mattel - Barbie, has release a campaign video in India called, 'You Can Be Anything,’ to inspire young girls in India to dream beyond limitations. The campaign celebrates the significance for young girls to have positive, strong role models that inspire them...

MAM Media and Advertising Ad Campaigns
Foodpanda acquires Holachef

Food delivery company Foodpanda, India’s fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic entry into cloud kitchens and plans to launch its own brand of food products in different categories.

MAM Marketing Brands
Amazon Echo says experience everyday magic in new campaign

In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of...

MAM Media and Advertising Ad Campaigns
Ajmal Perfumes partners with Parcos

Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos.

MAM Marketing Brands
KFC hands over digital mandate to iProspect

iProspect India, the digital agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital business for KFC India, an American fast food restaurant chain. The account will be handled from the agency’s Delhi office.

MAM Media and Advertising Account
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories