MUMBAI: Tea Board of India (TBI) has empanelled JWT India, Ogilvy and Grey India to jointly handle its creative mandate.

Lowe Lintas, which was the incumbent agency along with JWT India and Ogilvy, has been replaced by Grey who will now spearhead the project along with JWT and Ogilvy.

Grey‘s appointment comes after a multi-agency pitch that also saw participation of Bates India and Interpublicity, say sources.

The contract is still in process but the agencies have received the notification, source added.

The responsibilities of the agencies would include promotional campaign for the Tea Board both in India and internationally.

For the record, the Tea Board of India is a state agency of the Government of India established to promote the cultivation, processing, and domestic trade as well as export of tea from India.