JWT launches campaign for Kellogg's Chocos with Karisma Kapoor

MUMBAI: JWT India, the creative agency of Kellogg‘s, has launched a new TV commercial for Kellogg‘s Chocos that features Karisma Kapoor.

The new campaign informs mothers that New Kellogg‘s Chocos comes with the goodness of Whole Grain and a Kellogg‘s Chocos breakfast helps provide essential nutrients like Fiber, 11 vitamins and minerals including iron and calcium. 
The campaign taps into the insight of ‘Mom Knows It All‘. It revolves around the playful banter between mother and child, where a precocious young boy asks his mother endearing questions expecting her not to know the answers but is surprised when she knows exactly what he is up to.

The advertisement captures the emotional bond between mother and child in a playful way, while communicating the benefits of a whole grain breakfast. The brand proposition is personified by its brand ambassador Karisma Kapoor.
Commenting on the new launch, Kellogg India MD Sangeeta Pendurkar said, "Kellogg‘s Chocos is yet another step to encourage kids to start the day with a good breakfast - to prepare them for a great day in school. We believe that the new Kellogg‘s Chocos will help ensure happier mornings as it will be loved by the kids for its yummy taste and trusted by mothers for its Whole Grain nutrition."

The on-air campaign will be supported by robust on-ground activation, press and radio. Kellogg‘s Chocos will also roll out its experiential activity soon by setting up kiosks in malls to directly reach out to mothers across India.
JWT VP and CSD Samarth Shrivastava added, "The task was to communicate Whole Grain in an interesting way to moms, this film beautifully achieves this balance by delivering new news on brand Chocos without compromising on the interest value of the film."

Latest Reads
Time for condom brands to review their storytelling

MUMBAI: Ironically, when it comes to advertisements, condom players don’t know how to play it safe. Condom ads have been at the centre of numerous controversies owing to the erotic nature of the storytelling. Several governments have taken a strong stand against sleazy ads.

MAM Marketing MAM
Fevicol back in its witty avatar to launch Ezeespray

Fevicol, the largest selling adhesive is known for its innovation in products as well as marketing, especially its entertaining TVCs. The brand has introduced many innovative products which have transformed the woodworking industry in India and has now rolled out ‘Fevicol Ezeespray’ - an innovative...

MAM Media and Advertising Ad Campaigns
Girnar tea partners with Ajay Devgan for 'Raid'

Girnar Food and Beverages has joined hands with Ajay Devgn starrer upcoming Bollywood film Raid. Leading film marketing and brand alliance agency, Blue Bang Media & Entertainment clinched the plum deal bridging brand Girnar Tea and mass entertainer Raid.

MAM Marketing Brands
Meal Of The Moment unveils new digital TVC on Ghar Ka Khana

In the fast-paced urban life its a luxury to have healthy delicious home food at all times. Meal Of The Moment has launched a new digital TVC for 2018 in an ode to all those people in Mumbai who have left their homes to build on their dreams. It is titled ‘Mumbai Stops For MOM’.

MAM Media and Advertising Ad Campaigns
Google to ban cryptocurrency ads

In a move that will have far-reaching ramifications for speculative trade of digital currencies, technology giant Google has announced that it will prohibit advertisements promoting any kind of cryptocurrency. The move is in sync with Google’s upcoming financial services policy. Such ads will be...

MAM Marketing MAM
Cello shows that encouragement works better than pressure

MUMBAI: BIC Cello (India), India’s leading manufacturer of writing instruments has launched a short film aimed at illustrating the change of perception of parents in exam time after having taken the same exam themselves. The short film commences by portraying a scenario on how parents unknowingly...

MAM Media and Advertising Ad Campaigns
Livpure new campaign urges water conservation

MUMBAI: Water purification brand Livpure has unveiled its latest campaign #CuttingPaani. Based on the concept of cutting chai, a unique culture in India, this novel campaign brings focus to the very fact that, if the quench is of half a glass then one should only take half a glass of water.

MAM Media and Advertising Ad Campaigns
Havas Media bags media duties of Bajaj Allianz Life Insurance

MUMBAI:  Havas Media, India has bagged the integrated media duties of Bajaj Allianz Life Insurance, one of the leading private players in the insurance sector in India. The agency also handles media duties of Bajaj Finserv, the financing arm of Bajaj Group.  The account size is estimated to be...

MAM Media and Advertising Ad Campaigns
iCubesWire launches Delta, a Digital Marketing Suite for Marketers

iCubesWire, a full-service agency and leader in performance marketing, creatives, AI and social media, recently announced the launch of ‘Delta’, a digital marketing suite for marketers. The product aims to solve the biggest challenge for digital marketers – providing one platform for entire...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories