MUMBAI: WPP‘s creative agency network JWT‘s Chennai office has won the mandate for developing communication for the jewellery business of the GRT Group. This win is a consolidation for the agency, which also handles the Group‘s hotels business.

JWT Chennai‘s portfolio of clients includes MRF, Univercell, GRT Hotels, Tamilnadu Mercantile Bank, TI Cycles, Dalmia Cements and Renuka builders.

The GRT group is one of the largest jewellery retailers in Tamil Nadu and is fast expanding into other states in the South.

"They wanted a communication partner who has both a pan India presence and a good understanding of the jewellery consumer. JWT with its strong network presence and a deep understanding of the jewellery consumer thanks to its long association with world leaders like DTC was the ideal choice," a statement from the agency said.