Mumbai: JWT India has elevated Mohit Hira to head of its digital operations and he will be responsible for managing and growing JWT’s digital offering to clients across all markets in addition to his current responsibilities on Airtel.

He had joined JWT India last year as SVP and regional business director in Delhi.

Meanwhile, the current digital head at JWT India Max Hegerman is moving on to pursue other opportunities.

“As the new head of JWT Digital, he brings in long-term brand-building with rich digital experience, both online and offline. This, along with the ability to tap a rich eco-system of partners, like Hungama Digital Services and a global network that will bring the best of class for a client’s digital ambitions gives JWT Digital a unique advantage,” the company said.

Hira has over 26 years of experience in advertising, marketing, print and digital media. He had joined JWT from NIIT, where he was the President of the B2C global online learning business that he started. He was also the chief marketing officer for their retail individual training businesses and the NIIT University.