MUMBAI: Portfolio Night has grown to be a global event, reaching creative hubs in every continent in an evening where the best of the present meet the best of the years to come. Now in its eleventh year, the event brings together thousands of young creative’s, hundreds of creative directors, dozens of city hosts in cities around the world, and a select few global sponsors, all in a one night only event across the planet.
JWT India brings to light the theme and its first video for Portfolio Night 11, scheduled to be held at the JWT India office on 22 May.
Given that aspiring advertising students foster a multitude of misconceptions about the industry and its people, JWT has suitably chosen their theme for this year’s Portfolio Night as ‘An Eye-Opener’. The entire concept is built around the hash tag #WhatIThinkAboutAdvertising. Students were asked to use this hash tag and tweet @pnmumbai11 their thoughts on what they think advertising is all about.
"Bust the myths and unveil the truth in the most realistic, simple fun way, that’s the effort on the “Eye Opener”. The truth may be a bitter pill to swallow but just like your work it’s time to come face to face with what advertising and you are really worth,” said JWT India national creative director Tista Sen.
The campaign will include social media, posters, TVCs, hoardings and radio spots on Radio Mirchi. As part of the overall campaign, a few advertising students were asked what they thought about advertising and these videos were seeded on the Portfolio Night Facebook page, urging people to tweet about what they thought about advertising.
The craziest of these tweets were selected to create posters, films and radio spots for JWT-Portfolio Night 11 campaign. The people whose tweets are being selected will be given prizes.
JWT- Portfolio Night 11 promises an evening with the country‘s top creative directors like Prasoon Joshi, Piyush Pandey, Ashish Khazanchi, Sonal Dabral, Amer Jaleel, Manish and Raghu Bhatt, Malvika Mehra, Santosh Paddy, Russel Barett, Carlton D’Silva, K S Chakravarthy (Chax), Ravi Deshpande, Josy Paul and Sagar Mahabaleshwar.
Scheduled to take place simultaneously in over 20 cities on this date across the world, including Athens, Austin, Beijing, Boston, Costa Rica, Johannesburg, Los Angeles, Montreal, New York, Paris, Sao Paulo, Stockholm, Tokyo and Toronto amongst others, Portfolio Night is an annual property of ‘ihaveanidea’, the creative founders and the world’s first and largest community of the international advertising industry.
