MUMBAI: Following a multi-agency pitch, JWT India has bagged the creative duties of Whyte & Mackay (W&M) for its Bangalore office. 
 
As part of the new mandate, the agency will work on the luxury brands portfolio, including Whyte & Mackay scotch, Isle of Jura (single malt) and Dalmore. 
 
Says JWT Bangalore branch head Rajesh Gangwani, "Our prime focus will be to build the luxury business portfolio. Non-traditional media, on-ground activation and below-the-line activities will form a major chunk of the entire communication plan." 
 
The media duties for W&M are handled by Mindshare.