JWT appoints Max Hegerman as digital head

MUMBAI:  JWT India, a WPP company, has appointed Max Hegerman as SVP and digital head JWT India Group.

Earlier, Hegerman headed Tribal DDB India for over two years. Based out of Delhi, he will be responsible for managing and growing the agency‘s digital offering to clients across all markets. 

Hegerman has over two decades of experience in communication, and has spent the last 11 years integrating digital capabilities into traditional advertising agencies.

He has worked at agencies like Hal Riney & Partners (San Francisco), Wieden+Kennedy (Portland), Goodby, Silverstein & Partners (San Francisco), GSD&M (Austin), Euro RSCG (Irvine, California), Energy BBDO (Chicago), StrawberryFrog (New York) and TBWAMedia Arts Lab (Beijing).

Max has worked across categories on many blue chip clients like LIC, Times Group, Nike, MTV, Idea Cellular, Volkswagen, Citibank, Wrigley, Apple, Volvo, BMW, Land Rover, Pizza Hut, SBC Communications, Scion (Toyota), Playboy, Oakley and Hyundai and Kia.

JWT CEO Colvyn Harris said, “The world is digital now. India‘s internet user base is expanding at a phenomenal pace. We need to lead and dominate this space as well: for our future growth, and for our clients as they are increasingly looking at JWT for newer solutions for their brands. For us to develop skills and capabilities in this extremely important area, we are strengthening our team bandwidth across India. With Max now we‘ll have the firepower to signal our serious intent in Digital.”

Hegerman adds, “I am very excited about the opportunity to work so closely with the JWT team in place.  I plan to leverage my digital background (and passion) and hands-on experience in India to enhance JWT’s capabilities and credibility in the online space, across offices and offerings – and an amazing list of clients.”

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