MUMBAI: Mudra Group has elevated Jude Fernandes, until now executive director, to chief executive officer of Mudra Advertising. 
 
In his new capacity, Fernandes will oversee Mudra West (Mumbai), Mudra North & East (Delhi & Kolkata), Mudra South (Chennai, Bangalore & Kochi), and Water ( brand strategy and design consultancy unit) and Maatra (Mudra‘s communication group).
 
Meanwhile, chief knowledge officer (CKO) Sandeep Vij has been made the CEO of DDB Mudra Group. He will also continue with his present role. 
 
As DDB Mudra Group CEO, Vij will handle responsibilities for DDB Mudra, Rapp India, Tribal DDB India and Mudra Health & Lifestyle.