MUMBAI: BBC America‘s VP programming strategy, John Taite, is to take up a new position within the BBC Worldwide America family as VP, branded entertainment and integrated ad sales solutions.

The announcement comes at a time when BBC America is experiencing unprecedented growth, up 30 per cent year-on-year and delivering its best ever ratings.

Reporting in to BBC Worldwide America‘s executive VP, ad sales, Mark Gall, Taite will work with the ad sales, programming and marketing teams of BBC America to look at creative advertising solutions for clients, developing ad category sponsorships and assessing and implementing branded entertainment opportunities for the channel and its digital extensions.

Gall said, "This is a critical role within our business and one we‘ve been looking to fill for some time. John brings enthusiasm, creative talents and close working relationships to the role, and we look forward to having him on board."

Taite was formerly VP programming strategy, BBC America. He joined the New York office in April 2010 from BBC Worldwide in London, where he was VP of Programming for Europe, Middle East and Africa, overseeing the rollout and programming strategy of 14 localised channels.