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John Abraham to endorse Philips' Grooming Range

MUMBAI: Entertainment marketing firm, Go Fish Entertainment, has roped in Indian actor, John Abraham, as the brand ambassador for Philips.


Abraham will endorse the electronics company‘s Grooming Range for men.


The ad campaign is directed by Tarun Mansukhani and presents five different looks of the actor. 
 
The concept of the campaign highlights the special features of the products in a story format and presents Abraham sporting various styles. 
 
Go Fish Entertainment director Sajay Moolankodan says, "Relevant celebrity associations play a very important role in a brand‘s success. John Abraham is a style icon who is known for his individual style. Infact ss soon as, we got a mandate from Philips on having a celebrity for this category, we were clear that John Abraham was the perfect choice to endorse Philips Grooming Range and take the brand‘s success to a newer height."
 
Abraham adds, "I always associate with products and brands which compliment my personality. I have always used Philips styling products and am thrilled to be associated with the launch of Philips Grooming Range in India."
 

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