MAM

John Abraham is V Dot brand ambassador

MUMBAI: Bollywood actor John Abraham is the brand ambassador for V Dot, the clubwear brand from Van Heusen.


It has launched a new V Dot line that looks to give clubwear a complete makeover.
 
The V Dot line looks to embody the values of bold and yet sophisticated. It consists of a collection that comprises a line of shirts, trousers, denims, knits, jackets, suits and blazers combined with cutting edge fashion sensibilities, superfine fabrics, surface embellishments and perfect accessorising.
 
Abraham says, "I am proud and honoured to be associated with V Dot, not just because it is the coolest and most stylish clubwear brand in the country but because it‘s a reflection of my own sense of style. These are clothes I would willingly have in my wardrobe. It‘s young, it‘s sexy and very, very me."


Van Heusen COO Shital Mehta says, "When it came to selecting the right brand ambassador for V Dot, the choice was unanimous. It just had to be John Abraham. He brings with him the irresistible blend of cool quotient and sex appeal, which is the space that V Dot occupies among the mindset of today‘s party animals.
 
The line is stacked across 60 Van Heusen stores and another 20 V Dot stores slated to open by the end of the year. The company says that the line has managed a CAGR of 75 per cent over the last four years. Its focus is centred around the ever-shifting tastes of the youth. The aim is to be the torchbearer of the trendy young Indian.


V Dot inherits its sophistication from Van Heusen, a premium lifestyle brand for men with its core area of strength being its extensive formal wear range. The brand embodies corporate fashion and aims to reflect the expression of elegance in today‘s context.
 

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