John Abraham is V Dot brand ambassador

MUMBAI: Bollywood actor John Abraham is the brand ambassador for V Dot, the clubwear brand from Van Heusen.

It has launched a new V Dot line that looks to give clubwear a complete makeover.
The V Dot line looks to embody the values of bold and yet sophisticated. It consists of a collection that comprises a line of shirts, trousers, denims, knits, jackets, suits and blazers combined with cutting edge fashion sensibilities, superfine fabrics, surface embellishments and perfect accessorising.
Abraham says, "I am proud and honoured to be associated with V Dot, not just because it is the coolest and most stylish clubwear brand in the country but because it‘s a reflection of my own sense of style. These are clothes I would willingly have in my wardrobe. It‘s young, it‘s sexy and very, very me."

Van Heusen COO Shital Mehta says, "When it came to selecting the right brand ambassador for V Dot, the choice was unanimous. It just had to be John Abraham. He brings with him the irresistible blend of cool quotient and sex appeal, which is the space that V Dot occupies among the mindset of today‘s party animals.
The line is stacked across 60 Van Heusen stores and another 20 V Dot stores slated to open by the end of the year. The company says that the line has managed a CAGR of 75 per cent over the last four years. Its focus is centred around the ever-shifting tastes of the youth. The aim is to be the torchbearer of the trendy young Indian.

V Dot inherits its sophistication from Van Heusen, a premium lifestyle brand for men with its core area of strength being its extensive formal wear range. The brand embodies corporate fashion and aims to reflect the expression of elegance in today‘s context.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories