MAM

John Abraham is the new ambassador for Haier india

NEW DELHI: Actor John Abraham, who has become the new brand ambassador for the Haier in India, today said he agrees to endorse a brand only when he himself forms a perception about it and understands the socio-economic class it is meant for.
 
Similarly, he endorses causes like the one on saving tigers and his production on ‘The Return of the Tiger’ directed by Mike Pandey only when he is moved by the cause, though commercial considerations are bound to weigh as well.


He was answering questions after introducing several new products of Haier, including 46 inch LED and a 55 inch LCD Television sets. He said he himself was a user of the LCD TV.
 
Haier also exhibited the new television commercials that have been made with Abraham for the various products. John will feature across all brand communications as well as product advertising for its wide range of consumer durables and electronics products.


Abraham said, ‘Haier is one of the youngest brands globally that has made a mark in the industry by reaching the global number 1 position in a very short span of time. This youthful brand is known for its innovative product offerings and advanced technology worldwide.’


Haier India President Eric Braganza told indiantelevision.com later that the advertising campaign would involve expenditure of around Rs 630 million and would be done in stages in print, electronic and other media including hoardings.
 
He said Abraham will feature across all brand communications as well as product advertising for its wide range of consumer durables and electronics products. “The actor personifies Haier’s youthful imagery and exemplifies the same dynamism attached with the brand. He not only possesses a great aspirational value with the youth but also mirrors the dreams of millions of youngsters owing to the value and morals that he stands for”, he said.


Haier, which has shown a 260 per cent rise in the first quarter of 2010-11, has covered by May this year what it had earned - Rs 3.5 billion - between January and December 2009. Targeting 100 Haier Experience Centres and Zones in 2010, the company is also focusing on its service support through Haier Insta Cares. Haier has recently tied up with a new Call Centre to further strengthen its customer response time.


With soccer mania gripping entire India, Haier also launched a Soccer Scheme - ‘Free Kick offer’. It is a scratch card scheme where on purchase of any LED/ LCD TV above 81 cm (except 32S9), a customer can win 100% cash back or an Adidas track jacket with an autograph from John Abraham, worth Rs. 2290.


Haier also announced its entry into other products besides refrigerators and washing machines for which it is known. These include TV sets, air conditioners, water heaters, blenders, toasters, Citrus Juicers and Electric Kettles. The LED Edge Light TV is Full HD, 120 Hz with USB 2.0, memory card reader and SRS Trusurround XT.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/grofers_img3.jpg?itok=cJQ-35gp
Grofers forays into FMCG segment; targets Rs 2500 cr by FY 2019

MUMBAI: With an aim to disrupt the online retail market space, Grofers, the low price online supermarket, has announced its foray into the FMCG segment with the launch of seven new brands under two categories – Budget and Popular G-Brands.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/preety.jpg?itok=mxzjFXOs
FBB launches campaign for sleepwear Shyla

FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/piyush.jpg?itok=YLiqsIy6
Piyush Prasad joins Harley-Davidson India

Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/phone.jpg?itok=brroFoS7
PhonePe acquires PoS platform Zopper

Flipkart-owned digital payments platform PhonePe, yesterday, announced that it has acquired Zopper Retail, a hyperlocal point-of-sale platform for small and medium businesses. As part of the acquisition, Neeraj Jain, founder-CEO, Zopper will join the PhonePe team as head of product, offline...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gas.jpg?itok=3e5b43lg
Gas-O-Fast hands digital duties to Columbus India

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/family-main-masti.jpg?itok=vMDy7Ahu
Alpenliebe Juzt Jelly pits jelly against jelly

Perfetti Van Melle brings up a new and unique campaign for its leading jelly brand Alpenliebe Juzt Jelly which focuses on bear and bottle shaped jellies in the portfolio in an entertaining manner.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/kalyan.jpg?itok=Vr5xGrxS
Kalyan Jewellers celebrates silver jubilee

Kalyan Jewellers has recently launched its new TVC, which features brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/Flipkart800.jpg?itok=d_lkeoul
Flipkart, Amazon reduce ad spends on Google

With Google launching an e-commerce platform in the near future, the country’s largest online retail stores, Flipkart and Amazon India, have slashed advertising spends on the web-search company. Both the players see this as a serious threat, as a Mint report quoted two people, familiar with the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/IPHONE_0.jpg?itok=rjOTD5BY
Apple India's three senior executives quit

Adding to the turbulent journey of telecom giant Apple in India, three senior executives have decided to quit the company.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories