NEW DELHI: Zee News Ltd (ZNL) has appointed Jitesh Rajdeo as its chief sales officer to head the sales function of all the news channels of the company.

Rajdeo will report to ZNL chief executive officer Alok Agrawal.

“With Zee News Ltd’s mantra of ‘Soch Badlo, Desh Badlo’, we aim at building a network of persistent and consistent actions throughout the length and breadth of the nation keeping in mind consolidation of our leadership position. To put the words into action we have decided to aggressively take newer initiatives and hence want to ramp up our team”, said Agrawal.

Rajdeo was earlier promoted to the position of Revenue Head of DNA in March 2011 from his profile of Network Head – Key Accounts in Zee Entertainment Enterprises Ltd (Zeel). He has been associated with the Zee Group since 2000, having worked in various capacities in the organisation. During his tenure with the group, he has worked as national sales head of Zee Cinema as well.

In 2009, when Zee restructured its ad sales division to form two core clusters, Rajdeo was in charge of the cluster that included the regional GECs (general entertainment channels) and news channels of the group.

“Rajdeo has been with Zee Group for the past 13 years and had a good track record across various group channels in different roles. This experience would be helpful in taking up his role in ZNL and in helping in our growth,” said Agrawal.

Added Rajdeo: “This new role certainly is quite challenging. In my past profiles, whether it was integrating DNA with Zee culture or heading the Network team or even looking after the Regional Cluster of Zeel were major responsibilities. I am ready for the challenge and committed to deliver on the organisation‘s expectations.”