Jishnu Sen promoted as Grey Group India president & CEO

MUMBAI:Jishnu Sen has been promoted as the president and CEO of Grey Group India.

In his new role, Sen will continue to report to Grey Group Asia Pacific chairman and CEO Nirvik Singh.
Sen joined Grey India four years ago as the head of its Mumbai office. Under his stewardship, Grey Mumbai grew significantly to establish itself as the flagship office in India.

In 2009, Sen was appointed COO of the entire Grey India operation. 
According  to Singh, “Jishnu is an exceptional leader. With his forward thinking, sharp mind and deep passion for the industry, I am confident he will continue to strengthen Grey Group India’s position in the marketplace. With this team, Jishnu has already built a terrific new business track record which includes wins such as Reliance Communications, Ferrero, Honda and Fox International Channels, to name a few.”

Over the last year, Sen has made a number of key appointments to raise the leadership, creative and strategic planning mettle of Grey India. With his support, Grey Digital India also won the Digital Agency of the Year at the first ever Indian Digital Media Awards. 
Sen said, “I am excited by the possibilities that lie ahead for Grey Group India. The agency has earned a solid reputation particularly in recent times, and I stay committed to the company’s vision of delivering truly famous and effective work for our clients. I firmly believe that with Grey Group India’s formidable talent and integrated communications offering, we are well poised to continue to deliver superior results which our clients need to succeed in today’s increasingly competitive environment.”

Prior to joining Grey Group India, Sen held various positions with JWT and Y&R across India, Singapore, Hong Kong and the United States. His diverse portfolio includes brands such as Colgate, Pepsi, Pizza Hut, ITC, GlaxoSmithKline, ESPN, STAR Sports and the Indian Army.

Grey Group offers a total communications approach in India through Grey (advertising), Grey Digital, Grey Public Relations and G2rams (activation).

The agency has clients such as Reliance Communications, Honda, Volkswagen, Adani, Bharti AXA, Britannia, Deutsche Bank, Ferrero, Godrej Sara Lee and GlaxoSmithKline.

Latest Reads
TV ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories