MAM

Jethalal most favourite character on Hindi GECs

MUMBAI: Jethalal, the lead character of Taarak Mehta Ka Ooltah Chashmah, has become the most favourite fiction character.


As per the seventh edition of Ormax Media’s Characters India Loves (CIL), Jethalal, played by Gujarati actor Dilip Joshi, is the first male character to top the charts since the study’s inception in August 2009.


Jethalal’s share has seen a consistent growth from 1.5 per cent in the first track to 9.8 per cent in the seventh track.


Taarak Mehta Ka Ooltah Chashmah is the top rated show of Hindi general entertainment channel Sab.


Suhaana (Sasural Genda Phool, Star Plus) moves down to the No. 2 position in this track. Archana (Pavitra Rishta, Zee TV), Pratigya (Pratigya, Star Plus) and Anandi (Balika Vadhu, Colors) are at No. 3, 4 and 5 respectively.


This seventh track of the study was conducted during April this year. The interviews were conducted among 3,477 respondents in six cities - Mumbai, Delhi, Ahmadabad, Lucknow, Indore and Jalandhar, among 15-44 males and females, in SEC ABC.


The report lists the top fiction and non-fiction characters across gender, age, SEC and market segments. Further, a section of the report illustrates reasons for likeability of the top characters.

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