MAM

Jethalal most favourite character on Hindi GECs

MUMBAI: Jethalal, the lead character of Taarak Mehta Ka Ooltah Chashmah, has become the most favourite fiction character.


As per the seventh edition of Ormax Media’s Characters India Loves (CIL), Jethalal, played by Gujarati actor Dilip Joshi, is the first male character to top the charts since the study’s inception in August 2009.


Jethalal’s share has seen a consistent growth from 1.5 per cent in the first track to 9.8 per cent in the seventh track.


Taarak Mehta Ka Ooltah Chashmah is the top rated show of Hindi general entertainment channel Sab.


Suhaana (Sasural Genda Phool, Star Plus) moves down to the No. 2 position in this track. Archana (Pavitra Rishta, Zee TV), Pratigya (Pratigya, Star Plus) and Anandi (Balika Vadhu, Colors) are at No. 3, 4 and 5 respectively.


This seventh track of the study was conducted during April this year. The interviews were conducted among 3,477 respondents in six cities - Mumbai, Delhi, Ahmadabad, Lucknow, Indore and Jalandhar, among 15-44 males and females, in SEC ABC.


The report lists the top fiction and non-fiction characters across gender, age, SEC and market segments. Further, a section of the report illustrates reasons for likeability of the top characters.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Pallavi-Goorha-Nisha_Sara_Jose.jpg?itok=W8TGSvvV
PG Communication wins Faber Castell PR mandate

MUMBAI: Faber-Castell India, a leading stationery brand, recently awarded its PR mandate to PG Communication. As part of the mandate, the agency will be providing strategic communications services to further strengthen the Faber-Castell brand equity in India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Amit_Chopra.jpg?itok=yANU5H5U
Star Bharat's Dusshera campaign shows why Dhoni, Mithali and Devgn advocated 'Burn your Fears'

MUMBAI: Star Bharat has unveiled a campaign to further communicate the channel philosophy and inspire the nation to be fearless. Maestro A.R. Rahman’s signature music for Star Bharat is used in these films adding further weight to the thought, Bhula de Darr.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/jewellery.jpg?itok=opHm5qPy
eCommerce, jewellery brands among most advertised on television

BENGALURU: The annual ‘Big Billion Day’ and ‘Great Indian Festival sale’ will be back soon – and the respective players are quite noisy about them on television. Innovative creatives, rehashes of previous creatives are back to announce the big great deals that will be on offer. Flipkart’s annual...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Mallikarjun_Das.jpg?itok=_JhJF1IK
Publicis co Starcom wins Godrej & Boyce mandate

MUMBAI: Starcom, in a significant development, has won the media business of Godrej & Boyce and will handle their appliances, furniture and securities portfolio. The mandate covers all media other than digital. The business was won as part of a highly competitive media review.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Martin_Sorrell.jpg?itok=p8zigxas
Martin Sorrell on how WPP is combating ad world slowdown

MUMBAI: It’s been sometime that we have got to listen to advertising heavyweight and guru Martin Sorrell’s unique insights. For those who have missed him, he’s still at his vintage best. The WPP CEO shared his worldview on what’s impacting the advertising business and how the industry is...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Shamsuddin-Jasani.jpg?itok=9ePPDEXA
Isobar India wins Godrej & Boyce digital media mandate

Isobar India has been appointed as the digital partner for Godrej and Boyce, following a multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/south.jpg?itok=e_iNo2fW
South Indian Bank TVC shows how to safeguard your account

MUMBAI: South Indian Bank has launched a TV commercial to promote the Digital E-lock facility in the bank’s mobile app called SIB Mirror Plus. It has been conceptualised and produced by Blackswan India and directed by co-founder Pradeep Menon. Digital E-lock is a feature that lets South Indian Bank...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Flipkart.jpg?itok=t2IHnzgc
Flipkart announces new 'sale' through hilarious TVF video

MUMBAI: In TVF's From Papa with Love, Bhatiaji (Gajraj Rao) generously tells Jeetu (Jitendra Kumar) to ask whatever he wants as his birthday gift.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/OMAN.jpg?itok=aXQTBDtO
Oman is an Indian wedding destination and more, new ad shows

MUMBAI: Oman Tourism has announced the launch of its global advertising campaign for the upcoming season which will go live today (Monday) on television and other digital platforms. The campaign captures the essence of Oman at different levels and highlights diverse aspects of the destination.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories