Jet Airways to fly on Disney's icon brands

MUMBAI: Disney Channel India and Jet Airways Monday unveiled a Disney-themed aircraft wrapped with images of Disney’s Mickey Mouse, Minnie Mouse, Donald Duck, Daisy, Goofy and Pluto at Mumbai International Airport marking the culmination of the Jet Set Go on-air campaign.

The Boeing 737-800 from the fleet of Jet Airways, India’s premiere international airline, will be in the air beginning 10 July.

The Disney Channel’s ‘Jet Set Go’ campaign generated a six million entries that were submitted from all over India, with 37 families being awarded the prize of an all-expense paid trip to Hong Kong Disneyland Resort where they will be able to meet all of their favourite characters.

“At the heart of Disney DNA is our passion for telling the world’s best stories and providing unique experiences for kids and families. Jet Set Go is one such initiative which has seen a phenomenal response from all corners of the country," said Disney UTV Executive Director – Disney Kids Network Vijay Subramaniam.

"We‘re delighted to welcome the 37 winning families to the Hong Kong Disneyland Resort and help make their dreams come true with magical Disney experiences. They‘ll be joining the growing number of Guests who visit from India. In the 2011 fiscal year, the Resort experienced an 8 per cent increase in Guests from India over the previous year, with over 70 per cent indicating the intention to revisit in the future," said Hong Kong Disneyland Resort Director, Marketing Wendy Chu.

“Jet Airways is delighted to collaborate with Disney through this unique opportunity to deliver a creative and memorable experience to kids and their families. Exterior aircraft branding creates a bold visual impact for all airport guests and personnel. We are happy to see the results and will look for more opportunities to create unique experiences for JetKids in the future,” said Jet Airway VP Marketing Manish Dureja.

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