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Jet Airways consolidates & rebrands low-fare products under JetKonnect

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MUMBAI: As part of a strategic rebranding, Jet Airways will consolidate its low-fare service products under the JetKonnect brand.

The rebranding exercise aims to simplify the group‘s service proposition and enhance brand recall.

Effective from 25 March, Jet Airways Konnect and JetLite will be rebranded as JetKonnect. This will enable guests to avail single superior in-flight product in the full service (Jet Airways) and low-fare (JetKonnect) categories, the company said. Additionally, from 26 March guests to jetlite.com would be automatically redirected to jetkonnect.com.

Jet Airways (India) and JetLite (India) will continue as distinct business entities operating under their own airline operating permits.

In an attempt to achieve brand consistency, JetKonnect will be the dedicated low fare service with a mixed fleet of Boeings and ATR aircraft to operate on metro, tier II and III routes.

A gradual rebranding of the JetKonnect brand would be manifest on letterheads, the JetKonnect website, boarding passes, tickets, stationery. Signages at all check-in and ticketing counters will have dual branding reflecting the existing Jet Airways and the new JetKonnect logos. Difference in fares between the premier Jet Airways and JetKonnect will also be reflected on the website and all visible communication avenues.

Jet Airways chief commercial officer Sudheer Raghavan said, "The decision was made to streamline our product portfolio and offer our guests a single superior in-flight product in the full service and low fare categories respectively, drawing synergies from the Jet Airways mother brand. The launch of brand JetKonnect is the culmination of a well coordinated effort. We are confident that this initiative will be well accepted by all our guests. The Jet Airways Group is continually looking at opportunities to optimally deploy and cross-utilise common resources of Jet Airways and JetLite wherever possible and this rebranding exercise will help further in synergising the airlines‘ collective operations."

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