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JCDecaux consolidates DTIDC bus shelter ad contract 20 years

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MUMBAI: Global outdoor company JCDecaux India has consolidated the account of Delhi Transport Infrastructure Development Corporation Limited (DTIDC) for 20 years.

JCDecaux will install, upgrade, operate, maintain and market 419 advertising bus shelters in Delhi.

The 20-year contract can be extended for another five years. These bus shelters will be located across Central, North, South, East & West Delhi, giving the agency an edge over its peers.

Under this contract, JCDecaux India will upgrade 319 existing bus shelters in addition to installing 100 new advertising bus shelters at new locations across Delhi. With this win, JCDecaux India has strengthened its street furniture portfolio in Delhi with a total of 5,594 advertising displays including 866 advertising bus shelters, 1,438 pole-mounted Mupi and Flag poles, 26 toilets, 50 Information displays (seniors), 24 vending kiosks, and 10 police booths.

GNCT Delhi transport minister Arvinder Singh Lovely said, "The endeavour of the Government of Delhi is to provide world class infrastructure to the residents of Delhi. In the recent past, government has taken a number of initiatives to enhance the Public Transport System in the city such as introducing new state-of-the-art Bus Queue Shelters for the benefit of its citizens. JCDecaux has consistently performed in maintenance of their bus queue shelters and has delivered a self-satisfactory experience for the public transport users."

JCDecaux chairman of the executive board and co-chief executive officer Jean-Charles Decaux said, "We are delighted that in the light of our past performance, the Government of Delhi has chosen to expand JCDecaux?s services, enabling us to continue to play a part in the transformation of the city. This new contract will bring the benefits of well-maintained advertising bus shelters in premium locations to an even greater number of people living in the city. It consolidates JCDecaux?s position as the leading street furniture company in India, strengthening the reach of JCDecaux?s national network and enhancing the communications? strategies of advertisers and their agencies."

The JCDecaux group posted revenue of 2463 million Euros in 2011 and 569 million Euros for the first quarter of 2012.

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