MUMBAI: Jaideep Mahajan has joined Lowe Group‘s Delhi-based agency Pickle Lintas as executive creative director.

Mahajan joins in from Rediffusion Y&R where he was working as national head (Art) and ECD. He quit the agency in early January.

Based in Delhi, Mahajan will head the creative responsibilities of the agency. He will be working closely with Pickle Lintas executive vice-president Abhik Santara.

Mahajan has over 17 years of experience in the industry. Prior to joining Rediffusion Y&R in March 2012, he had also worked with JWT, McCann Erickson, Leo Burnett Advertising, Contract Advertising and FCB Ulka.

For the record, Pickle Lintas was launched in January 2011 as Lowe Group‘s second agency to handle conflicting businesses.