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'Jab Harry' & 'Lipstick' agency WWO forays into in-film branding

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MUMBAI: World Wide Open, Reliance Entertainment’s 360-degree digital solutions to build business and brands, has expanded their entertainment division in multi folds in the last one year. The digital and new media advertising agency has added one more feather in their cap as they announced extending their services into in-film branding.

The company has successfully planned and executed many film campaigns in recent times that include 'Commando 2', 'Phillauri', 'Raabta', 'Half Girlfriend' and 'Lipstick Under My Burkha' and their ongoing campaigns also includes Red Chillies Entertainment's 'Jab Harry Met Sejal'.

The agency has already cracked multiple deals for the upcoming sequel of Golmaal and has twenty five more films in the pipeline. With the growing importance of digital marketing, filmmakers have started involving the digital marketers right from the pre-production. Grabbing this opportunity, World Wide Open has offered to extend their support in to in-film branding and placements.

Talking about diversifying and extending their array of services, WWO head of the entertainment vertical Saahil Krishnani said, ”The importance to product placements and co-promotional deals is growing and constantly evolving. Producers and brands are gradually understanding the power of this medium and starting to benefit from them commercially and creatively. Being a digital marketing agency, we have access to more than 300 brands across the country. We are glad to have forayed in to in-film branding and to have identified the opportunity to provide our expertise and we look forward to cracking more mutually beneficially associations for both the films and the brands starting with the sequel of Golmaal.”

Set up in 2014, WWO is a digital and new media advertising agency based in India, and is a part of Reliance Digital and Entertainment. It offers services in data, direct, media, search, social, wireless, mobile, content, syndication and activation.

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