iVdopia sees major boost in publishing revenues

MUMBAI: Video and rich media mobile advertising network iVdopia has announced that its publishing revenues increased by 250 per cent since the beginning of the year.

The company, which claims of serving more than one billion ad requests on a growing network of more than 15,000 publisher and app sites, provides eCPMs (effective cost per thousand impressions) that it says are 166 per cent higher than the industry average, allowing iPhone and Android app developers to cash-in on advertising revenues.
Along with premium brand advertisers across categories like entertainment, automobiles, consumer goods, food and beverage, iVdopia provides publishers with 100 per cent fill rates, which it claims outnumbers the industry average of 40 per cent.

iVdopia attributes this growth to the range of video and rich media ad formats launched from Future5, the first HTML5 ad-authoring tool and V5, the first HTML5 video advertising platform. Together, they have provided app developers with a sustainable source of advertising revenue and a single solution to monetise their applications across devices including iPhone, iPad, iPod Touch and Android, the company said.

iPhone game app developer AppStar Games has been in iVdopia’s ad network for more than six months, and has since then monetised four of its gaming apps on the network, witnessing a double digit increase in earnings since then.
AppStar Games CEO Garry Kitchen said, “Our partnership with iVdopia is a great asset, and we have been able to successfully monetise each one of our gaming apps on their network. We’ve experienced eCPMs with them, along with easy SDK integration, intuitive reporting tools and a variety of video and rich media ad formats to work with. It’s a mutually beneficial business opportunity for both developers and brand advertisers, and we anticipate doubling our revenues in the near future.”
iVdopia COO Chhavi Upadhyay added, “We’re glad that in just over a year, iVdopia has yielded a growth of 250 per cent in revenues for app developers and publishers.

“iVdopia is committed to helping app developers and publishers build strong revenue streams and monetise content. As we continue to innovate and launch new video ad formats, and provide even higher eCPMs, iVdopia’s ad network is focused on opening doors to thousands of Android and iPhone app developers to take advantage of our unique monetisation capabilities.”

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