ITDC gets 12 agencies to handle its Rs 700 mn creative biz

ITDC gets 12 agencies to handle its Rs 700 mn creative biz

Advertising

MUMBAI: Indian Tourism Development Corporation (ITDC) has opened up its Rs 600-700 million creative account to 12 agencies.

The empaneled agencies are Impact Advertising, Adfactor Advertising, Enthrall Advertising, Span Communications, Pamm Advertising, Disha Advertising, Concept Advertising, Square Communications, Goldmine Advertising, Prabhatam, Crayons Advertising and Alaknanda Advertising.

ITDC had invited a multi-agency pitch in November last year.

The size of the three-year deal is estimated to be around 600-700 million, according to multiple agency sources.

Span Communications director Rohit Khetrapal said, "We have been handling the account for more than 8 years now and it feels good to win it again."

The empaneled agencies will now have to work on the branding of ITDC including Ashok Group of Hotels, not only in India but also abroad. The main responsibility is to position ITDC as the leader in hospitality and travel.

Set up in 1996, ITDC runs hotels and restaurants at various places for tourists, besides providing transport facilities. In addition, the corporation is engaged in production, distribution and sale of tourist publicity literature and providing entertainment and duty free shopping facilities to the tourists.