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ITC to have a 24-hour roadblock on Star Network

MUMBAI: After Hindustan Unilever (HUL), it‘s the time for ITC to do an advertising roadblock on Star Network.


ITC has struck a deal with the leading network to air advertisements for ITC‘s personal care brands Fiama Di Wills and Vivel only for 24 hours starting 8 pm tonight.


The roadblock, till 8 pm on 16 December, will see Star Plus, Star Gold, Star One, Star Utsav, Channel [V], Star Movies, Star World, Fox Traveler, Star Jalsha and Star Pravah airing advertisements of Fiama Di Wills and Vivel products only.


Vivel Active Fair, ITC‘s first fairness cream, will lead the product lineup followed by Vivel Luxury cr?me, the premium range of soaps from the Vivel bath care portfolio; Fiama Di Wills Men, the range of Shower Gel and Bathing Bar; Fiama Di Wills Gel Bar, Fiama Di Wills Shower Gels; Vivel Milk cream and Glycerine and Vivel Ultra Pro, the anti-dandruff shampoo.

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