MUMBAI: ITC‘s education and stationery products brand Classmate has launched its new television campaign, featuring cricketer Yuvraj Singh and actor Soha Ali Khan. 
 
Conceptualised by Rediffusion Y&R (Chennai), the TVC talks about a young person‘s imagination that goes beyond just academics and has the power to come up with new thoughts that could change the world.
 
The TVC, which will also be executed across cinema and online, has been directed by Shujaat Saudagar of Ramesh Deo Productions.