It?s about pushing the envelope for Abhinay Deo

While he is busy directing and co-producing Anil Kapoor?s ambitious adaptation of popular American series 24, adman-filmmaker Abhinay Deo?s TVC titled Nike Parellel Journeys has won six awards including one gold, four silver and one bronze at the recently concluded Spikes Asia 2013.

This is yet another achievement for Abhinay?s company, Ramesh Deo Productions (RDP), which has been winning consecutively for two years at the Spikes and Cannes Lion. 

The award-winning TVC offers a peek into the journey of thousands of India?s budding (wannabe) cricketers and athletes as they single-mindedly pursue their dream; often across different landscapes and yet, culminating in the ubiquitous playing field, proudly sporting the Nike blue Team India jersey ? the ultimate object of desire.

Abhinay Deo hopes to continue creating ?different? work

Speaking about the win, Abhinay sounds rather grounded.  ?My team and of course the agencies we work with are very supportive of what we do and have helped us push the envelope. And if one pushes these boundaries and works diligently, then automatically it starts showing up in your work, which everybody, including at the international level, starts appreciating,? he says.

For someone who believes it?s not about winning but being part of something that is out of the box, Abhinay wants to demonstrate to the world that there is someone out there, trying to do something different. Asked to name that one agency he loves to work with, pat comes the answer, ?Taproot?.  Reason being: ?They love pushing boundaries and doing something different.?

Talking about being selective about his work, Abhinay says he believes in working with passion rather than running behind accolades as that, more often than not, gets you onto the wrong track.

Which is not to say he doesn?t want to keep the winning streak going... 

Latest Reads
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM
Madison’s Hiveminds wins Google Premier Partner Awards 2018

Hiveminds, the newly acquired search specialist, digital agency of Madison World, has announced that it has won the Search Innovation Award for its work on Curefit, at the second edition of the Google Premier Partner Awards 2018, India.

MAM Media and Advertising Digital Agencies
COCO by DHFL GI bags DOD Award

DHFL General Insurance has announced that its insuretech brand – COCO has bagged the award for “Best Use of Digital Media in the Insurance Category”

MAM Marketing Brands
FCB Ulka wins creative mandate for Kurl-on

FCB Ulka has announced that it has won the creative mandate for mattress manufacturer Kurl-on. The agency will be looking after all the creative aspects of the brand including advertisements, serving from the Bangalore office.

MAM Media and Advertising Account
Sodexo, Zone Startups launch enterprise foodtech program

Hospitality company Sodexo, in partnership with Zone Startups, has announced an Enterprise Foodtech Program—an initiative to work with Indian start-ups and closely connect with the local digital and innovation ecosystem to strengthen food offers for its clients and consumers.

MAM Marketing Brands
Presenting the Vistara Festive Sale with fares starting INR 999 all-in

Vistara, India’s finest full-service carrier, today launched a 24-hours only ‘Festive Sale’ with fares starting at INR 999 all-in. Sale fares are available for all three classes of travel (Economy, Premium Economy, and Business Class) at discounts of up to 80% relative to standard last-minute fares...

MAM Marketing MAM
Lux Golden Rose Awards’ 3rd edition supports #HeForShe campaign

The third edition of the Lux Golden Rose Awards (LGRA) was recently concluded in Mumbai, congregating Bollywood stars to extend their support for UN’s #HeForShe campaign.

MAM Media and Advertising Ad Campaigns
Priority Pass introduces 800+ offers for its Members

Priority Pass, the original and market-leading airport experiences program, has introduced offers, which give Members access to discounts at airports across the world through its app and website.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories