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It?s about pushing the envelope for Abhinay Deo

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While he is busy directing and co-producing Anil Kapoor?s ambitious adaptation of popular American series 24, adman-filmmaker Abhinay Deo?s TVC titled Nike Parellel Journeys has won six awards including one gold, four silver and one bronze at the recently concluded Spikes Asia 2013.

This is yet another achievement for Abhinay?s company, Ramesh Deo Productions (RDP), which has been winning consecutively for two years at the Spikes and Cannes Lion. 

The award-winning TVC offers a peek into the journey of thousands of India?s budding (wannabe) cricketers and athletes as they single-mindedly pursue their dream; often across different landscapes and yet, culminating in the ubiquitous playing field, proudly sporting the Nike blue Team India jersey ? the ultimate object of desire.

Abhinay Deo hopes to continue creating ?different? work

Speaking about the win, Abhinay sounds rather grounded.  ?My team and of course the agencies we work with are very supportive of what we do and have helped us push the envelope. And if one pushes these boundaries and works diligently, then automatically it starts showing up in your work, which everybody, including at the international level, starts appreciating,? he says.

For someone who believes it?s not about winning but being part of something that is out of the box, Abhinay wants to demonstrate to the world that there is someone out there, trying to do something different. Asked to name that one agency he loves to work with, pat comes the answer, ?Taproot?.  Reason being: ?They love pushing boundaries and doing something different.?

Talking about being selective about his work, Abhinay says he believes in working with passion rather than running behind accolades as that, more often than not, gets you onto the wrong track.

Which is not to say he doesn?t want to keep the winning streak going... 

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