MUMBAI: Aegis Media Group‘s digital marketing outfit, Isobar India, has won the digital duties for real estate developers, Tata Housing‘s La Montana and New Haven.

Isobar has been roped in to develop and execute the brands‘ display and social media strategies. This follows Tata Housing‘s campaign for its premium housing range on the traditional media.

Says Isobar country head Shamsuddin Jasani Isobar, " This win and the confidence bestowed by TATA housing on Isobar is the result of some outstanding work, both across display media buying as well as social media, that we have done. Any agency would be proud to be associated with the TATA name and so are we."

Added Tata Housing head marketing services Rajeeb Dash, "We are happy to partner with Isobar for our social media activities. Through social media, we would like to communicate the project differentiators to our consumers. Real Estate being an unorganised sector, this initiative will be first of its kind and at the same time there are lots of other opportunities to be explored."

Since its inception two years ago, Isobar has bagged over 35 brands, including Reebok, Adidas, Philips, UTI MF, Tourism Australia and Perfetti.