MUMBAI: Aegis Media’s Isobar has been signed on by online travel company, Expedia, to manage its social media presence in India.

Expedia marketing head Manmeet Ahluwalia said that social media and ORM is perhaps the most important tool for success in today’s digitally connected world specially in their line of business.

“It is core to our marketing strategy and hence we wanted to look for the best agency to partner with. We chose Isobar as they have done some outstanding work in India,” he concluded.
 
Isobar India MD Shamsuddin Jasani added, “This is a great win for us. We are much exited that the world leader in online travel has appointed us as their social media and ORM agency. Social is a core ingredient for Expedia’s success and isobar will work as the catalyst in achieving this success.”

Expedia recently entered into an exclusive partnership with AirAsia to offer a complete range of value flights, hotels, and holiday options for the Indian consumer.