MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital partner for Colorbar, one of India’s leading beauty brands that is positioned in the premium segment.

Isobar India won the account following a multi-agency pitch and will manage the brand from its Delhi office.

Colorbar head of digital marketing Jayati Modi says, “We are very excited to partner with Isobar. With its global expertise in the digital space, Isobar brings an unparalleled value to the table. We're looking forward to working together, innovating together and growing together. We are sure that with them by our side, we will be able to build as strong a presence in the digital space as we have in the retail industry.”

Isobar India executive vice president Gopa Kumar adds, “We are really excited to partner with Colorbar. It is one of the leading players in the fashion and beauty segment. We are looking forward to creating exciting digital-first experiences for the brand Colorbar as the primary mode of communication for this category.”

Isobar is a global full-service digital agency known for its significant innovations in digital marketing communications.