Isobar executes online flash mob for Reebok

MUMBAI: Aegis Media‘s full service digital agency Isobar has conceptualised and executed an online campaign labelled ‘Flex a Move‘ for sportswear and fitness brand Reebok India. The campaign was carried out with objective of getting the brands‘ 1.5 million Facebook community to join the fitness revolution.

Reebok India launched the online flash mob, which is basically a dancing feat created for the fans, by the fans and from the fans. The video acted as an engagement platform that encouraged the fans to follow five pre-defined steps and upload their own dancing videos over a period of a month. On 1 May, a synchronised repertoire of all these videos was aired on the Reebok India Facebook page, giving birth to an online flash mob.

Isobar India director Gopa Kumar said, "We wanted to reinforce the philosophy of RealFlex in an innovative way and create an engagement platform for the fans. Hence, the idea of the first-ever online flash mob. This activity was also used as a platform to communicate and encourage fans to join the fitness revolution. The response from the fans has been outstanding, to say the least."

Since the launch of the campaign, Reebok India has grown by more than 100,000 fans and has collected more than 250 dancing videos in three weeks.

Another digital initiative launched as a part of the campaign is an application on Facebook, through which fans can create their virtual fitness avatar to start a daily fitness regime for the avatar and the real user. The virtual avatar does a set of 14 different exercises, which helps the user follow a strict toning and calories burning regimen. The fixed workout schedule followed by the avatar is advised by a Reebok-certified fitness instructor and is targeted to help a user burn up to 200 calories in a 20-30-minute workout.

Recently, Isobar was recognised as the Facebook Preferred Marketing Developer in six markets worldwide, including the United Kingdom, Finland, Hungary, Poland, Norway and the United States, the company said.

Latest Reads
Avvatar sports nutrition urges people to take up a habit instead of a resolution in their new-year digital campaign #aadatbanalo

New year approaches and everyone starts making resolutions. And not surprisingly, most of those resolutions are about getting fit, losing weight and getting in shape.

MAM Marketing MAM
Worldwide Media’s marquee digital property filmfare short film awards announces the 3rd edition

Filmfare, the most credible name in the Indian entertainment industry is back with the 3rd edition of the prestigious Filmfare Short Film Awards 2019. The platform is inviting entries till 31st January.

MAM Marketing MAM
Qatar Airways launches Hollywood-style campaign 'A World Like Never Before'

Qatar Airways started the new year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Conceived and created by 180 Kingsday – Qatar Airways’ agency on record – and produced by London production company, Ridley Scott Associates Films, the...

MAM Marketing MAM
Niine launches period tracker app in Hindi, English

Made-in-India sanitary napkin brand Niine has launched, in collaboration with Federation of Obstetric and Gynaecological Societies of India (FOGSI), a period tracker app. The app has been developed in consultation with medical professionals and is said to be the first to be developed by a sanitary...

MAM Marketing Brands
Ipsos Study 74% Indians are content with their current body weight

According to a new study by Ipsos that explores world’s food habits, insights about Indians are particularly interesting as they bust myths about food habits of Indians

MAM Marketing MAM
91% Indians to spend more on e-com sites in 2019

Factors like growing traffic congestion across the cities are prompting more and more people to shop online reveals the business and brands predictions report 2019.

MAM Marketing Brands
Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai.

MAM Marketing Brands
MS Dhoni turns world upside-down in Orient Electric's new ad for Aeroslim fan

Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It...

MAM Marketing Brands
IWC celebrates new Pilot's watches launch in Geneva

IWC Schaffhausen celebrated the launch of its new Pilot’s Watches with an exclusive gala evening at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Around 800 guests had the chance to admire a true icon of British aviation – the Spitfire – and ring in the year of Pilot’s Watches...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories