IRS R4: Dainik Jagran, TOI lead flock

MUMBAI: Dainik Jagran and The Times of India have retained their stature as the most read publications in the Hindi and English language dailies, according to the IRS (Indian Readership Survey) fourth-quarter report released by the Media Research Users Council (MRUC) today.

Among the Hindi dailies, Dainik Jagran has earned an average issue readership (AIR) of 16.07 million for the quarter, followed by Dainik Bhaskar (AIR of 13.99 million) and Hindustan (11.45 million).
Even though, the top-order remains same, all the publications, barring Navbharat, have seen some growth.

(AIR numbers, All figures n ‘000)
Source: IRS 
The Times of India continues to hold its numero uno position among the English dailies.
TOI has garnered a total AIR of 7.42 million, thereby topping the list by far. It is followed by Hindustan Times (AIR of 3.59 million) and The Hindu (AIR of 2.11 million).

Source: IRS
                                                                     (AIR numbers, All figures n ‘000)

Meanwhile, the regional dailies have seen a downward trend. Malayalam Manorama has once again topped the chart with 9.93 million AIR (9.94 million in Q3).
The list includes Lokmat (Marathi) (AIR of 7.71 million) and Daily Thanthi (Tamil) with an AIR of 7.01 million.

(AIR numbers, All figures n ‘000)

Source: IRS 

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