IRS Q4: C&S, Internet continue growth momentum

MUMBAI: The cable and satellite (C&S) sector continued its growth momentum, posting a CAGR of 13.9 per cent as its reach rose to 462.38 million, according to the Indian Readership Survey (IRS) 2011 Q4 report, released today by the Media Research Users Council (MRUC) and Hansa Research. This, however, is lower than the 15.8 per cent CAGR the medium had recorded in the trailing quarter.

TV sector’s reach recorded a CAGR of 6.9 per cent, increasing from 539.87 million in Q3 to 549.86 million in Q4.

However, the reach of radio and cinema continued to record a decline with a negative CAGR of 5.8 per cent and 5.2 per cent respectively. While radio recorded a reach of 156.70 million in Q4 from 158.28 million in Q3, cinema’s reach grew from 76.83 million in Q3 to 75.77 million in Q4.

The press’s reach showed a positive CAGR of 1.5 per cent at 350.35 million in Q4 compared to 349.89 million in Q3.

Continuing to expand its reach, the Internet sector recorded a positive CAGR of 46.7 per cent. The medium grew 11.4 per cent from a reach of 634.88 million in Q3 2011 to 639.71 million in Q4.


Latest Reads
Combiflam ICYHOT takes on ‘strong pain’ in new campaign by Ogilvy

Sanofi India – makers of the Combiflam range – has launched the latest ad campaign for its topical analgesic Combiflam ICYHOT.

MAM Media and Advertising Ad Campaigns
Brands ride on the 10-year challenge wave

While Facebook’s latest viral trend #10YearChallenge is being seen as a negative conspiracy; an attempt to "train a facial recognition algorithm on aging" by many, brands have leveraged the upward tide of its popularity in an interesting manner by sharing their own versions of the challenge.

MAM Media and Advertising Ad Campaigns
“Me, The Change” by The Quint Celebrates India's First-time Women Voters

With 10 incredible women taking center stage at Delhi's Pullman Hotel in Aerocity, The Quint's “Me, The Change” event, presented by Facebook India, was an evening exemplifying the spunk and grit of India's first-time women voters.

MAM Marketing MAM
Mayur Hola to lead a refreshed proposition for Havas Creative as new NCD

Havas Group India has appointed Mayur Hola as National Creative Director, for Havas Creative, effective immediately. Hola will be closely working with Bobby Pawar, Chairman and Chief Creative Officer Havas Group India to lead a refreshed creative proposition by leveraging Havas Group’s integrated...

MAM Marketing Brands
Innovation, customer-centric approach core to JHS Svendgaard's marketing strategies

One of the leading oral-care product manufacturers and exporters, JHS Svendgaard Laboratories Ltd, had an exciting 2018 with the company clocking in revenue of Rs 143 crore, besides adding some impressive clients towards its core contract manufacturing business of toothpaste, toothbrushes and...

MAM Marketing Brands
Grofers buckles up India for the Grand Orange Bag Days

India’s biggest Grocery Sale – Grand Orange Bag Days by Grofers is just around the corner and the brand has left no stone unturned for the launch of the Sale.

MAM Marketing MAM
Ogilvy announces new APAC creative leadership team

Ogilvy has announced the names of its new capability leadership team in the Asia-Pacific region as a next step in the agency’s transformation journey.

MAM Media and Advertising People
Budweiser Experiences launches first ever streetwear collection in India

Budweiser Experiences has unveiled its first-ever street-wear collection ‘BUDXSTREET’- in collaboration with five leading culture shapers in the country, namely VegNonVeg, Huemn, NorBlackNorWhite, Hanif Kureshi and Boxout.FM-in India.

MAM Marketing Brands
Dentsu Webchutney, Swiggy help you save an hour every day

For its latest campaign, Swiggy has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to tell people how Swiggy can help them save one hour in the day, and what to do with it.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories