IRS Q4: C&S, Internet continue growth momentum

MUMBAI: The cable and satellite (C&S) sector continued its growth momentum, posting a CAGR of 13.9 per cent as its reach rose to 462.38 million, according to the Indian Readership Survey (IRS) 2011 Q4 report, released today by the Media Research Users Council (MRUC) and Hansa Research. This, however, is lower than the 15.8 per cent CAGR the medium had recorded in the trailing quarter.

TV sector’s reach recorded a CAGR of 6.9 per cent, increasing from 539.87 million in Q3 to 549.86 million in Q4.

However, the reach of radio and cinema continued to record a decline with a negative CAGR of 5.8 per cent and 5.2 per cent respectively. While radio recorded a reach of 156.70 million in Q4 from 158.28 million in Q3, cinema’s reach grew from 76.83 million in Q3 to 75.77 million in Q4.

The press’s reach showed a positive CAGR of 1.5 per cent at 350.35 million in Q4 compared to 349.89 million in Q3.

Continuing to expand its reach, the Internet sector recorded a positive CAGR of 46.7 per cent. The medium grew 11.4 per cent from a reach of 634.88 million in Q3 2011 to 639.71 million in Q4.

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