MAM

IRS Q3: Dainik Jagran and Times of India maintain lead

MUMBAI: According to the Q3 IRS (Indian Readership Survey) second-quarter report released by the Media Research Users Council (MRUC) and Hansa Research the Q2 leader in the Hindi and English dailies sectors continues to be Dainik Jagran and Times of India respectively.


Dainik Jagran recorded an increase in its average issue readership, continuing the trend from Q2.


While the top five places did not see any major changes, the top three recorded increase in AIR (average issue readership) while Malayala Manorama and Amar Ujala (fourth and fifth position respectively) lost out on readers.


Dainik Jagran’s AIR has risen in Q3 to 16.46 million, from 16.39 million in the preceding quarter. Dainik Bhaskar (14.88 million) and Hindustan (12.03 million) follow.




Hari Bhoomi which entered the top ten in Q1 at 10th place and maintained the position in Q2 survey was nudged out by Malayalam daily Matrubhumi.


Among the English dailies Times of India continues to lead with a readership of 7.47 million, though it has seen a slight loss in AIR.







 


 
Maintaining last year’s pecking order in the English dailies’ segment, Hindustan Times recorded an AIR of 3.73 million, the Hindu 2.17 million and the Telegraph an AIR of 1.27 million.


The regional dailies experienced a ruffling in the top-ten order. While Lokmat shifted down a notch to number three with AIR of 7.44 million, the Daily Thanthi replaced it at the number two spot with a readership of 7.45 million.








 



Eenadu moved up the ladder to fifth position with AIR of 6.10 million pushing the Anand Bazar Patrika to sixth spot with readership of 6.09 million. Gujarat Samachar slid down to number nine from previous quarter’s number seven with an AIR of 5.19 million.

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