IRS Q3 2012: 3 of top 10 Hindi as well as English newspapers lose readership

MUMBAI: Three of the top ten Hindi daily newspapers and an equal number out of the top ten English dailies saw a fall in readership in the third quarter of 2012. The Hindi newspapers which lost readership in the third quarter are Amar Ujala, Patrika and Nai Duniya), while the English dailies are The Telegraph, The Economic Times, and The New Indian Express.

These are the findings of the Indian Readership Survey (IRS) Q3 2012, released by the Media Research Users Council (MRUC) and Hansa Research.

Dainik Jagran continues to be the leader with all India readership (AIR) of 16.47 million in Q3 compared with 16.42 million in the preceding quarter. Dainik Bhaskar is in the second position with AIR of 14.5 million in the third quarter of calendar year 2012, up from 14.45 million in the preceding quarter.

The newspaper with the third largest all India readership is Hindustan. Its AIR increased to 12.24 million in Q3 from 12.20 million in the preceding quarter.

The pecking order of the publications has remained unchanged in the third quarter of 2012.

Malayala Manorama was the fourth most read publication with AIR of 9.75 million in Q3, up from 9.71 million in the preceding quarter.

Meanwhile, the AIR of Amar Ujala fell to 8.53 million in Q3 from 8.6 million in Q2 2012. The publication, however, remains the fifth most read.

Amongst Hindi language publication, Dainik Jagran, Dainik Bhaskar, Hindustan and Amar Ujala take the top four positions, respectively. They are followed by Rajasthan Patrika, AIR of which grew from 6.75 million in Q2 2012 to 6.8 million in Q3 2012.

In case of the English dailies, the Times of India maintained its position at the top of the list with AIR of 7.65 million in Q3 as compared to 7.64 in Q2 2012. It is followed by Hindustan Times (AIR: 3.768 million) and the Hindu (AIR 2.258 million). The pecking order here too remains the same as last quarter?s.

The regional dailies saw some changes in the ranking order. Though Malayala Manorama continues to lead, Daily Thanthi with AIR of 7.41 million replaces Lokmat that witnessed AIR of 7.40 in the third quarter of 2012. Next in the ranking order is Mathrubhumi with AIR of 6.41 million. Seven out of the top ten Indian language dailies (Daily Thanthi, Lokmat, Mathrubhumi, Ananda Bazar Patrika, Gujarat Samachar, Dinakaran and Daily Sakal) lost readership.

Latest Reads
IdeateLabs retains the digital mandate for RR Kabel with global expansion

In a recent announcement, IdeateLabs, a Mumbai-based digital agency has retained its creative and digital duties for RR Kabel, a leading wire and cable manufacturer.

MAM Marketing MAM appoints Jaikumar KP as SVP for MatrimonyPhotography

Online matchmaking and marriage service has appointed Jaikumar KP as senior vice president to spearhead sales and operations of MatrimonyPhotography, the leading Wedding Photography and Videography Service that has completed nearly 15,000 weddings.

MAM Media and Advertising People
Publicis India terminates Ishrath Nawaz

Publicis India has decided to terminate Ishrath Nawaz following allegations of sexual harassment against him.

MAM Media and Advertising People
Eros Now's Smoke MIPCOM screening gets packed house

A packed house turned up to watch Eros Now’s premier of its original Smoke at the Verriere Californie in the famed Palais des Festivals in Cannes, France on 15 October 2018.  The shortened  20 minute version of the 45 minutes per episode had you gripped right from the first frame which showed the...

MAM Media and Advertising Event Agencies
IKEA gives 'voice' to products in latest campaign

The IKEA store launch in Hitec City, Hyderabad, has been one of the most talked about launches in recent times. A much-anticipated event, the store launch was preceded by the brand’s first ever communication for the Indian market, created by Dentsu Impact – the creative agency from the Dentsu Aegis...

MAM Media and Advertising Ad Campaigns
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories