IRS Q1: Pratiyogita Darpan, India Today, Vanitha remain top mags

IRS Q1: Pratiyogita Darpan, India Today, Vanitha remain top mags

MUMBAI: Pratiyogita Darpan, India Today and Vanitha are undisputed leaders in the Hindi, English and regional magazine segments, according to the IRS (Indian Readership Survey) first-quarter report released by the Media Research Users Council (MRUC) and Hansa Research.

There is no surprise in the Q1 total issue readership (AIR) data.

Among Hindi magazines, Pratiyogita Darpan has a readership of 2.03 million, up from 1.96 million in Q4 2010 data. Interestingly, apart from the leader, Saras Salil, which is at No. 2, and Champak (No.8) have seen growth in their AIR. (see chart for details).

Source: IRS
(AIR numbers, All figures n ‘000)

Meanwhile, Cricket Samrat lost its AIR so much that Grehlakshmi came above it in the top 10 list.

Among English Magazines, India Today reported a readership of 1.65 million, down from 1.76 million in the previous survey. The No. 2 in the list, General Knowledge Today, remained flat, while Femina and The Week have shown some growth. The Week, incidentally, has come ahead of Wisdom in the latest survey.

(AIR numbers, All figures n ‘000)

 

Magazines, India Today reported a readership of 1.65 million, down from 1.76 million in the previous survey. The No. 2 in the list, General Knowledge Today, remained flat, while Femina and The Week have shown some growth. The Week, incidentally, has come ahead of Wisdom

Source: IRS
(AIR numbers, All figures n ‘000)