MUMBAI: The Media Research Users’ Council [MRUC] has said that two global consulting companies have become members and subscribers to its flagship product -- the Indian Readership Survey.
 
The two new clients are E&Y and KPMG.

These consulting companies have been making reference to IRS data and knowledge in their reports and recommendations to their customers--and now have joined as full-fledged members.
 
MRUC Director General Shaswati Saradar said, “It took a bit of time by them to confirm, but we are happy that finally nine leading consulting companies have decided in favour of making legal and authorised usage of the product, by paying a reasonable subscription amount.”
 
Some other consulting companies are also in discussion with MRUC to subscribe to IRS and other MRUC research products.

According to the marketing research body, subscription to a full usage license gives user companies all the IRS data on demand and user friendly software, required to run various types of analyses.