MUMBAI: Cable & Satellite (C&S) and Internet are two sectors which are seeing robust growth in reach compared to the sequential quarter, whereas radio is continuously dipping.

As per the IRS 2010 Q4 data, C&S reach has gone up by 22.1 per cent CAGR and Internet by 35.9 per cent.
 
C&S total reach is up at 403.38 million, from 383.60 million in Q3.

The total reach of TV media has also gone up by 5.7 per cent CAGR to 516.41 million, according to the report released today by the Media Research Users Council (MRUC).

The Internet reach is at 24.33 million (24,329,000) as compared to 22.52 million (22,520,000) in the third quarter survey. (See table for details).

Source: IRS

(TR numbers, All figures n ‘000)

Source: IRS 
 
Meanwhile, radio is the only sector which is continuing its trend of negative growth. In the Q4 report, total reach of radio has seen a negative CAGR of 9.8 per cent, to 163.91 million. In Q3, the total reach for radio was at 168.67 million and in Q2 it was 172.60 million.